promoting and marketing my flim idea

Promoting and marketing:

because my film idea is quite a niche audience, contemperary and low budget styled movie i would not be looking at big adverts on buses, bus stops and benches. Instead i would probally be looking to preview it at a small arts houses afew times to spread word of mouth. Also because of the new way i intend on filming this movie, it would make sence to advertise it in the same style, to let the audience in on what type of film this is. Once i have spread the word of mouth i then would want to broadcast the film to a wider audience and introduce this style to a more rounded audience.