This adverts target audience is people who are interested and particepate in skateboarding,
the adverts product is a enviromentaly charged wheel. the advert is a picture of a proffesional
skateboarder called Rick McCrank doing a ollie over a hip in a concreate skatepark.
There is a artwork tree which had linkage to the product because the tree is the art work
on the wheel. there is also a blurred effect in the background and the picture is focused on
the skateboarder. There is a sign with the skaters name for celebrity appeal and next to it
the "25% eco soy" which makes people think oh if Rick's riding these new environmentally
friendly wheels then i should to. There is also a label of the companys brand name whom
sells the wheels in big green ( the colour of environmeatlly friendly ) writing adding to the
factor being green is the next best thing. The ancorage in this advert stands out very clearly in
a smart way that everything else is blurred out.